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Communication Strategy National Consultant

Job Type: Full time | Company: CTG Global | Location: Multiple Locations, Libya | Date posted: 26-07-2017
Overview of CTG Global CTG support and manage humanitarian projects in fragile and conflict-affected countries around the world. With past performance in 15 countries – from the Middle East, Africa, Europe, Asia and Central and South America – we offer a holistic fabric of project management, implementation and support. Skilled in emergency response to crises such as the Ebola outbreak in West Africa, we have the ability to act quickly (crisis response teams can be on the ground in 24 hours) and to establish structured operations in high-risk environments. CTG recruit and manage qualified, skilled teams with extensive experience operating in challenging conditions.
Overview of position The UNSMIL is tasked with assisting the Libyan authorities in restoring public security and the rule of law, promoting inclusive political dialogue and national reconciliation, supporting the drafting of a new constitution and laying the foundation for elections. In accordance with its mandate, UNSMIL assists Libyan authorities and institutions resulting from the LPA, as well as civil society and grassroots actors, through technical advice and assistance to conduct a participatory, transparent, fair, inclusive, nationally owned and led reconciliation process.
Role objectives In line with its mandate, with the priorities laid down in its work plan and in keeping with the provisions of the LPA, UNSMIL and UNDP will support stakeholders to come up with a reference document with options for developing a national reconciliation strategy. The document will inform future strategy and planning in matters related to national reconciliation. 

The 18 months peace building fund-supported project aims at linking top-down, institutional peace building processes with bottom-up conflict resolution efforts, considering that this effort is likely to contribute to building the necessary horizontal and vertical trust for national reconciliation to start in Libya. The elaboration of a national strategy for reconciliation based on inclusive consultations and outreach, as well as the building of capacities and spaces to engage in reconciliation processes across lines of division, facilitating voices from different groups, are indeed likely to decrease mistrust and strengthen relationships in the short-term, while creating prospects for increased understanding, social cohesion and thus, sustainable peace in the longer term. 

The process will be in line with the UN guiding principles on transitional justice, which include transparency, inclusiveness, accountability, and respect for local customs. The UN institutional support on reconciliation should thus focus on strengthening national efforts, including through capacity-building workshops and sharing of comparative experiences, in order to conceptualize and design an inclusive and comprehensive national reconciliation strategy and program. 

As part of the peace building fund supported project on national reconciliation, and its output 1.2, a nationwide outreach and awareness raising campaign will be launched to build support for reconciliation and strengthen meaningful participation in the process. 

The campaign will be conducted in cooperation with national media partners (chosen on the basis of a prior mapping of the media landscape), and could include, but is not limited to: training's of journalists, the production of short documentaries (including on memories, national identity, vision for the future) and sensitization spots (about reconciliation, transitional justice, role of women/youth, local reconciliation initiatives), as well as leaflets and social media action. Radio or TV shows will be used to talk about common issues that affect all Libyans, allowing coverage of national reconciliation consultation processes, thereby highlighting the need for cooperation at all level. 

Media action will aim at sensitizing the population about reconciliation and creating more ownership and support for it, as well as inviting as many Libyans as possible, in particular youth and women, to have their voices heard. It will make the national reconciliation project better known by the public. 

Working directly for the preparation and implementation of this output, the international consultant will be responsible for the following: 
- Developing a comprehensive media strategy for the media outreach campaign for national reconciliation including its purpose, strategic objectives, key messages, target audience, tools, activities, timing and monitoring and evaluation 
- Providing technical advice on the implementation, design, tools, channels and messaging of the national media campaign on national reconciliation, based on the previously elaborated strategy and with national partners, in order to reinforce Libyan ownership.
Expected output Under the overall strategic guidance of the Country Director, and the Director of the Political Division of UNSMIL , and the day-to-day supervision of UNDP Project Manager with the consultation of the Head of the public Information Section, the Communications Strategy Consultant has the following duties and responsibilities: 
- Developing a comprehensive media strategy for the media outreach campaign for national and local reconciliation initiatives, including messaging, partners and forms/tools of communication. 
- Conduct a mapping of key influencing and opinion makers (including spoilers) instrumental in advancing national dialogue and reconciliation and propose engagement strategy with them, including on social and traditional media platforms, to promote and advance national dialogue and reconciliation and carry the message. 
- Propose and set up the implementation of a media engagement strategy to counter-narrative and advance national reconciliation. 
- Monitor multimedia coverage of national reconciliation initiatives, including at the local level. 
- Provide pertinent communications advice and input to the project team and senior mission leadership on the implementation of the dialogue and reconciliation project, proposing creative and proactive measures, anticipating and resolving communications and public relations issues. 
- Evaluate results and impact of communications activities, report on developments, trends and attitudes regarding national reconciliation in general. 
- Providing technical advice on the implementation, design, tools, channels and messaging of the national media campaign on national reconciliation, based on the previously elaborated strategy and with national partners to reinforce Libyan ownership. 
- In partnership with Libyan NGOs and CSO's, develop a media campaign designed for Libyan channels, social media and other means of communication to influence the public perception on national reconciliation, including through a public broadcasting of local dialogue initiatives and of the activities of the national reconciliation project. 
- Establish partnership with national TV, blogs and online channels to design and broadcast live debate programs on national reconciliation, contributing to building the national sentiment and fighting against hate speech and stereotypes. 
- Identify potential candidates and designing the program, goals and modules for a training of journalists / bloggers on dialogue and reconciliation. 
- Build partnerships and networks, identifying parties that can support the campaign and contribute its implementation, in order to build and sustain local ownership for the process.
Project reporting This role reports to the Project Manager.
Key competencies Experience and Education: 
- An MA or equivalent in communication, journalism, international relations, public administration or related field with a minimum of five years of progressively responsible experience in public information, journalism, international relations, public administration or related area. 
- A first-level university degree in combination with qualifying 10 years’ experience may be accepted in lieu of the advanced university degree. 
- Demonstrated experience in creating, designing, developing and implementing communication strategies. 
- Demonstrated experience in working with social media tools, websites and new ways of communication. 
- Experience in communications for development, national reconciliation, transitional justice, crisis/conflict countries is preferred. 
- Fluency in Arabic and working knowledge of English (both oral and written) is required. 
- A good understanding of the current political dynamics of peace and reconciliation in Libya, and previous experience working with Libyan media, are a strong asset. 

Competencies: 
- Professionalism: Ability to provide seasoned effective specialized advice in a broad range of human resources, financial, logistical, and administrative areas to Head of Office/Mission, and to Headquarters and senior mission staff; ability to ensure adequate preparation of reports or rationale with respect to key logistic and administrative decisions; strong negotiation and conflict-resolution skills. Shows pride in work and achievements; demonstrates professional competence and mastery of subject matter; is conscientious and efficient in meeting commitments, observing deadlines and achieving results, is motivated by professional rather than personal concerns; shows persistence when faced with difficult problems or challenges; remains calm in stressful situations. Takes responsibility for incorporating gender perspectives and ensuring the equal participation of women and men in all areas of work. 
- Communication: Speaks and writes clearly and effectively, listens to others, correctly interprets messages from others and responds appropriately, asks questions to clarify and exhibits interest in having two-way communication, tailors language, tone, style and format to match audience, demonstrates openness in sharing information and keeping people informed. 
- Creativity: Takes calculated risks on new and unusual ideas, actively seeks to improve programs or services, takes interest in new ideas and new ways of doing things, develops new insights into situations and offers new and different options to solve problems or meet client needs, promotes and persuades others to consider new ideas, questions conventional approaches, encourages new ideas and innovations, designs and implements new or cutting edge programs/processes. 
- Planning & Organizing: Develops clear goals that are consistent with agreed strategies, Identifies priority activities and assignments, adjusts priorities as required, 
allocates appropriate amount of time and resources for completing work, foresees risks and allows for contingencies when planning, monitors and adjusts plans and actions as necessary; uses time efficiently. 
- Teamwork: Works collaboratively with colleagues to achieve organizational goals, solicits input by genuinely valuing others’ ideas and expertise; places team agenda before personal agenda, builds consensus for task purpose and direction with team members; supports and acts in accordance with final group decisions, even when such decisions may not entirely reflect own position; shares credit for team accomplishments and accepts joint responsibility for team shortcomings.
Team management
This position doesn't require a team management.
Further information
To be advised.
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Date posted 26-07-2017
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